Green Thumb Industries (GTI) is a leader in the cannabis industry. But like any growing operations weren’t as streamlined or efficient as they needed to take their business to the next level.
Bratianu and his team were early adopters of Leaf Trade and were happy with how the platform streamlined their wholesale operations. However, Jeff Mangold, the Sales Director of GTI’s Maryland team, used a Leaf Trade competitor. Shortly after GTI MD’s onboarding with the competing platform, they realized the technology didn’t offer proper integration with Metrc, the regulatory cannabis tracking system used in most cannabis markets nationwide. GTI MD had to manually update inventory without adequate integration, which was time-consuming and left room for error.
The Maryland team also needed a Customer Relationship Management (CRM) system and integration with Sage Intacct’s accounting software. After seeing the success the Illinois branch was having with Leaf Trade, Mangold made the switch.
Read the full case study on why GTI Maryland switched to Leaf Trade here.