Zack Swan is the Director of Sales and Marketing at MUV, a brand of cannabis products started by AltMed Enterprises. Before their recent merger with Verano, MUV hit a hurdle with its recreational cannabis rollout.
New testing regulations went into effect in Arizona in November 2020. These new regulations slowed their supply and created a backlog of inventory. Then three months later, before MUV’s backlog was alleviated, recreational launched, which only
added to the existing backlog.
The platform MUV was using at the time of the rollout didn’t provide transparency to real-time inventory. Not having the ability to see stock meant customers were buying more products than was available. MUV needed a platform that gave them a complete understanding of their supply chain and allowed them to communicate their available inventory to customers effectively.
Read the full case study on why MUV switched to Leaf Trade here.